Important Things To Consider Before Running Google Ad Campaigns.
Campaign budget (plan to spend about $150/day for a month and then access)
Google Search Campaign (65% of campaign budget)
Display Campaign (20 % of campaign budget) (will show when people search competitors)
Youtube Videos Campaign (15 % of campaign budget)
Google charges per click of keyword based on how many people are bidding on the same keyword.
Best commercial or business district in Georgia by Zip codes
Targeting business owners earning X Amount in income
What are your Top 2 competitors targeting.
Competitor A website
Competitor B website
Define and state your unique value proposition why people will choose your service instead of your competitors.
Define the goals of your campaign:
Define Who your ideal prospects are
What search term or keyword you are willing to bid on based on term value to market
Getting visitors to go to your website and how many visitors you need to book appointments for example to reach your daily goals of completing a proposal to x number of prospects, of which only a percentage will close
Define the cost per engagement.
Define expectation in terms of conversion.
AB test your campaign to identify what message works best.
Based of Google’s average conversion rate of 20% you can calculate how many impressions you need to get to achieve your defined conversion target.
It’s always good to start locally then broaden your campaign re-adjusting campaign variables are you go.
Here are a few questions that may help you come up with effective keywords:
1. What problem does my
business solve?
2. What are some situations that
drive people to purchase my
services?
3. If I weren’t an expert in my
industry, which words might I
use to describe my business?
4. If I were in one of the above
situations, how would I phrase
my search?
5. How does my business’s
location in [your city] make it
different from other businesses
in my industry?
6. Does my location directly affect
the kind of demographic that is
drawn to my business?
A good ad is the Ingredient To A Successful Campaign.
Each line of the ad has a limited character count, and
successful ads tend to:
• Contain at least one relevant keyword phrase.
• Broadcast the unique value of your brand, service,
product, or promotion.
• Include a compelling call to action
. We have written an ebook that can guide you if you are a DIYER here
https://go.cxdesigns.io/ppc-6982
If you are looking for a partner to assist implementing your ppc campaign, we'd love to chat with you
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