6 important questions that will reboot your digital marketing strategy and serve as north star!

 

Digital Marketing is applying the appropriate marketing strategies via digital medium or media to create demand for your product or service. In order to create that demand, it's critical to understand your audience in digital terms, "the community of consumers to whom your offering matters most". Casing point the article you are reading matters most to businesses looking to better reach and serve their customers digitally. If you sell a product or service directly to consumers, then understanding a subset of that community,  and why your offering matters to them seems essential. Part of what you are trying to do, is create digital assets, that can reach them, and create some sort of an itch,

 that your product comes in as a calamine lotion to soothe, there by compelling them with a call to action to buy your product or service. That said as a business, you now have the additional task of not only understanding the various digital platform where your community hangouts, understand the conversations currently taking place around your industry, product or service in order to create the copy that will connect with that audience emotionally. Meanwhile keeping up with the ever changing algorithm and new technologies released monthly. Let's be honest, the list can be quite overwhelming for a small team doing meaningful work, let alone for one person earning you in return the title of "lost in the shuffle entrepreneur".

We find these 6 important questions, are essential to getting your digital marketing strategy to yield positive result going forward >

1. Branding : how does my audience feel when interacting with my brand?
2. What, Where, How: is the product or service, accessible?
3. Medium: Is this where my industry and or customers communicate online?
4. Content writing: Is my copy on the right medium or media and on message?
5.  SEO: Is it easily searchable or discoverable?
6.  Analytics: How effective are all the efforts above?

Each one of these disciplines equals a resource you can hire separately or diy, creating the illusion of solving one problem and discovering another a few months down the road. 

What if you could have a small team of people experienced with these areas and dedicated to your business on a monthly retainer to ensure an effective execution including you when necessary but freeing you to focus on running your core business?

Below is an example of collaborative creative team work

Here the headline could have read something boring like:

"We are proud of our large variety of beautiful flower arrangements, one just right for your budget"

We invite you to browse recent successful projects that have moved the needle for our happy clients.

Schedule a brainstorming session with experienced marketing consultants here to help you navigate the maze!