Notable Points to Consider When Looking for The Best Rated Content Management System For User Experience Personalization or Flexibility

 

Pick a content management system for a mid-size business with the goal of creating Personalized Content and Product Recommendation requires a bit more experience with the features the application development framework offers for ease of customization.

If you have ever heard the term Sitecore you know, the initial licensing cost starts around a $1mil + the cost of development, Deployment and training resources for content creation and governance. There are other options on the market place, Wordpress, Joomla, Drupal, Kentico and other fancy names like Sanity.

Now why is a product called Sanity, in the first place? 😊You Guessed right!!!

Because the makers have realized keeping up with the multitude of clients being released into the eco system, calls for a more robust alternative to just regular CMS giving birth to Headless CMS such as Sanity, Contentful. But how do you go about making a commitment, not easy to change one you have started with one and invested development resources and cost for the foreseeable future?

Headless CMS in short stand for a content management system that is capable of scaling with your operation by delivering the consistent content you see on mobile, web, Kiosk application and other clients your business uses for example if you maintain Screen Displays around a complex, shopping mall.

To add a bit more complexity😧, you now want to use customer transactional data, paired with third party data such google analytics, facebook pixel to enrich your existing dataset to feed to Ai Model to help your system with learning models to personalizing the user experience based on specific customer segment.

This practice is commonly referred to as CX/IQ a part of data science, Marketing Technology that could easily mean out ranking your competitors by providing a fine tuned experience to each unique visitor of your marketing website or shopping cart based on this enriched data.

The way we have approached this challenge in the past was by conducting POCs😀 (Proof of concepts) that allows for confirming what these platform suggests are out of the box before you sign the dotted line to find yourself locked in a few months later in a licensing conundrum. Then you find out what you have in your licensing agreement doesn't cover the features you are trying to take advantage of.

Finding a well rounded consulting partner like CXDesigns will definitely inform your choices, since we partner with most of these platform and have worked on deploying projects in the past thus sharing our experience with you in this post.

If you are looking into investing in your next off the shelf solution, we are happy to Hop on a call, no commitment to help answer any questions that could save you time and or money. Now now every is concerned with saving money in these economic times, nevertheless i would consider the advice of a seasoned consulting partner with such expertise to help better navigate low data, high risk long term decisions.

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