HOW TO CREATE A HASHTAG STRATEGY FOR YOUR SOCIAL MEDIA MARKETING

 

Are you struggling to create a hashtag strategy for your social media marketing? Look no further! Hashtags are a critical component of your social media plan and can help increase discoverability and categorize your content themes. In today's rapidly changing social media landscape, a strong hashtag strategy is a must-have weapon in your business arsenal.

But where do you start? It's essential to conduct research and document your hashtags. Start by brainstorming keywords that your target audience is searching for. Research those keywords on your social media channels to see how much usage and followers each hashtag has. Don't forget to document your hashtags to avoid confusion across different platforms.

It's crucial to find the right balance when it comes to the number of hashtags to use. Less is more on Instagram, where you should aim for 3-5 well-placed hashtags, while LinkedIn allows up to 30 hashtags if they are relevant to your content. On Facebook, try using 5-7 hashtags, and on Twitter, two hashtags per tweet is just right.

Remember, hashtags are good, and a robust hashtag strategy is even better. It's an ongoing process that requires consistent tweaking and review to maximize your reach and effectiveness. Don't use hashtags just for the sake of it; instead, apply new ones and gauge their impact regularly. Follow these steps, and you'll be well on your way to creating a killer hashtag strategy!

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